A corner store, done properly.

There are two kinds of corner store. One is a room with product in it. The other is a shop — somebody behind the counter who knows what they're selling, stock that's actually there when you turn up, and prices that don't quietly change depending on who's walking in.

We're trying to be the second one. That's the whole pitch, and it's harder than it sounds, because it means restocking the things that sell instead of the things with a good margin, keeping the cooler genuinely cold, and answering a question about a device honestly even when the answer is "not that one."

Downtown Memphis is a specific place to run this kind of store. Poplar Ave carries people heading to work, to court, to the hospital and back out again, most of them with about four minutes to spare. That shapes what we stock and how fast we try to move at the counter.

It's also why there's a drive-through window. Parking downtown is its own small errand, and plenty of stops don't need a walk inside — a pack, a drink, a coffee, and you're back in traffic. Pull up, say what you're after, and go.

The rest is straightforward. Vapes and e-liquid, cigarettes and tobacco, shisha and hookah supplies, cold drinks and coffee, and the everyday convenience items you only think about when they've run out. Cards accepted, the entrance is wheelchair accessible, and everything is bought in person.